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Post by account_disabled on Feb 15, 2024 0:38:50 GMT -5
Search engines. In fact, the acronym stands for search engine marketing . So it means that everything that falls within the promotion of having more opportunities thanks to search engines is part of the SEM world. SEO is also a rather large and significant section of search engine marketing. But it is not the only useful solution: the SEA is at his side. seo and sem SEO and SEM, two sides of the same coin. That is, the world of search engine advertising, the advertising that is published on SERPs. From Google and beyond. And which includes classic text ads but also carousels for those selling products online and sponsored ads for geolocalized results . So, to summarize, SEO and SEA form SEM. SEO and SEM, where is it best to Hong Kong Phone Number List invest? This is the classic question addressed to digital marketing professionals who ask for budgets for both SEO and ADV: why do I have to pay for advertising if I can position myself for free on Google? Let's start with this parameter : "65% of People Click on Ads When Making Purchases" . A large part of users who browse Google click on advertising when they want to make purchases. Therefore advertising is decisive if you want to intercept a search intent aimed at conversion. SEO and SEM, where is it best to invest? This is especially true if we focus on mobile. But a large part of the searches that are done on Google have an informative search intent. This means that organic results have the best solution for intercepting traffic from potential customers . Who perhaps aren't ready to purchase yet but can start to get to know your brand.
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