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Post by account_disabled on Feb 15, 2024 5:09:40 GMT -5
Such as looking for information, it is a need that seeks immediate satisfaction, there must be no obstacles along this path, therefore, it accompanies the user to find what they are looking for, this also means giving them what they expect. Let's take an example, the Call to Action, we are used to finding them immediately, knowing that they are distinguishable from everything else, used to finding them by quickly scrolling through the site, so putting them in an unusual place, with colors that blend in with the rest, will be a obstacle for those who are browsing, you have to be original but you have to give what the user expects, and this applies to everything. The search bar? Top at the beginning, the contacts? At the footer. How to increase the conversion rate of a website? The decision-making process of a consumer (in this case a visitor) is constantly the victim of some cognitive prejudices, such as biases and UK Phone Number List heuristics, with neuromarketing we have arrived at some best practices to apply on websites to leverage these errors of evaluation. Let's see some of them: Numbers and statistics The numbers are scientific and quickly build credibility (especially if odd). Additionally, the numbers stand out in a block of text made of letters, attracting attention. Find the statistic that emphasizes the importance and results of what you do and highlight it on your site. If you can't find one, create one! Even a short survey of 100 people can help you find a more than convincing statistic.
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